+44 (20) 3630 1689 CHAT WITH US

You have no items in your shopping cart.

Product was successfully added to your shopping cart.


These terms and conditions apply to all users of the www.thefairytalecompany.com, a website owned and operated by The Fairytale Company ApS, Hoemvej 35, 4100 Ringsted, Denmark, Danish company no. 39075482 and referred to as the 'Website' for the remainder of this document. By using any part of the Website, registering, placing an order, submitting a comment or entering a competition, you agree to be bound by these terms and conditions. Please note that these terms and conditions may be amended or update at any time and without notice. If you have any queries concerning our conditions of service please email service@thefairytalecompany.com or call +45 26 77 25 77 before placing an order.
All products are shipped using Royal Mail Special Delivery which is a trackable service delivering within the UK. Please alow 8-10 days for delivery. A signature will be requested on receipt. If you are not in at the time of delivery, the Royal Mail will leave a card with details for arranging a re-delivery or collection at your nearest sorting office.
Please note, collections and deliveries are not made on Bank Holidays or Sundays. Please allow additional time, if ordering on or near public holidays or during Sale periods. For deliveries to Islands and the far North please allow an additional 2-3 days for delivery to avoid disappointment. For detailed delivery times to specific regions see the Royal Mail website.

Dependent upon the shipping location, we are able to despatch to most EU conties. Shipping cost will be visible on the checkout page once you have filled in delivery details. All orders will be shipped on a Delivery Duty Paid basis which means that all relevant import taxes and duties will be included in the final purchase price.

All products are shipped fully trackable and your purchase is insured whilst in transit until it is delivered to you. We require a signature for any goods delivered, at which point responsibility for your purchased goods passes to you. If you do not receive the goods in person then the person who signs for the package confirms receipt and is accountable for the package.
Returns, Faulty Items & Refunds
We very much hope that you won’t be disappointed by your purchase, but sometimes things just don’t work out. In the rare event that you are not absolutely in love with a product you bought from us please do not hesitate to contact us. You find our contact information here. Please note that we will only refund items that qualify against the terms set out below.

Any items purchased at our normal full retail price from our website may be returned to us for refund or exchange within 90 days of receipt. Sale items or products purchased under ‘Special Promotions’ that involve a reduction in price from the normal retail price must be returned within 14 days. Returned items must be sent back unworn and in their original condition with labels and tags intact.You need to send your returns to this adress: UK: The Fairytale Company, Hoemvej 35, DK-4100, Denmark. Other international order: please contact our customer service.

Faulty goods must be returned as soon you become aware of the fault and no later than six months after from receipt by you. Contact us at service@thefairytalecompany.com for further handling of the faulty goods. Faulty goods will be send to the manufacturer for inspection. If upon inspection the manufacturer finds a fault that could not have been caused by the customer, repairs will then be made under the manufacturer's warranty.

If you discover any flaws or deficiancies regarding a product, you need to inform us that you wish to complain about it no later than 2 years after receiving the item. However, you must notify us that you wish to make a complaint as soon as possible, and no later than 2 months after discovering the flaw/deficiency.

You will be refunded for the item that you return at the price you paid for the item if the item is in their original condition. Please allow up to 14 days for a refunds to be processed and additional 1-2 working days for the amount to be shown on your statemen
Privacy & Security
The Fairytale Company is a Data Controller for your personal information. When you visit the website, we will automatically gather information about you, for example what type of browser you are using, what search queries you use, your IP address and information about your computer with the intend to optimize conversion on the website, improve it and conduct targeted marketing.

When you buy a product on the website, we gather information about you, for example name, address, e-mail address, phone number, information about what products you buy or if you have returned any products, all with the purpose of being able to deliver the products to you and in compliance of our accounting obligations.

When you create your user profile or make a purchase, you have the option to give consent for The Fairytale Company to send you e-mail marketing. At any point you can withdraw your consent either by logging into your user account, or by clicking the unsubscribe link at the bottom of the e-mails you receive.

The gathering of information is necessary for us to maintain our interests in improving the functionalities and structure of the website, and to be able to offer you relevant offers.

The gathering of information is necessary for us to fulfill our part of agreements with you.

We are using external companies to perform technical operation of the website. For example do our suppliers assist us in targeted marketing, including retargeting and improvement of the website, as well as your review of our products. These companies are data processors and is subject to our instructions and handles information that we are responsible for. Data processors are prohibited from using the information to any other extend than agreed with us and they are subject to confidentiality of this.

One of these data processors, Google Analytics (Google Inc.), is established in USA. The necessary guarantees of secure transfer of information to USA has been made through the data processors certificate under EU-U.S. Privacy Shield. A copy of this certificate can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI

For the purpose of creating transparency about the handling of your personal data, we, as data controllers, must inform you of your rights.

You have the right, at all times, to submit a written request to have us inform you of which information that we have stored about you, to which purpose these information has, to which categories of personal data and recipients (if any) of this data there might be, as well as of how the information was gathered.

You can at any time see what personal data we have gathered about you, by logging into your account at The Fairytale Company and navigating to your profile and clicking on Personal Data. If you do not have an account, you can send a written request to service@thefairytalecompany.com with attached documentation that you are the owner of the information.

You have the right to have incorrect information changed to be correct by us. In case you notice any error in the information that we have gathered about you, we encourage you to inquiry us about having the information corrected.

You can edit all information we have collected in junction with a signup to our customer club by logging into your user profile.

In some situations, you have the right to have all or some of the personal data deleted by us, if you, for example, withdraws your consent of your registration to our customer club. To the extent of the information is necessary for us to comply with accounting obligations etc.. then we are not obliged to delete your personal data.

You only have the right in certain situations, to restrict the processing of your personal data to only be stored and not processed, if you for example claim that the information we are processing, is not correct.

You have the right to receive the personal data, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller, when we gather your information in junction when you make a purchase through us, see paragraph.

You have the right to object, on grounds relating to your situation, at any time to processing of your personal data, of which we gather to improve functionality and structure of our website. If you object to the processing, we are no longer at liberty to process your personal data, unless a valid legal reason for continued processing is provided by us.

You have the right, at any time, to submit a complaint to us, about our processing of your personal data.

To comply with the laws including the accounting legislation, we keep personal data for extended periods. 5 years from the start of the accounting year and the consumer law 2 years of warranty,

Any information you have given in junction with your consent of newsletter, marketing emails, SMS and letters will be deleted at the time you withdraw your consent, unless continued processing is justified.


The Fairytale Company uses cookies to give the user the best experience on the website. A cookie is a file that is saved in your browser on the device you are using and can contain whatever information the website stores in it.

The purpose of using cookies on The Fairytale Company is for certain functionality, to optimise the user experience, to analyse traffic and create targeted marketing. A part of using cookies is for The Fairytale Company to analyse user-trends.

You can at any time disable the use and storage of cookies. Cookies is enabled as default on modern browsers, Google Chrome, Safari, Microsoft Edge and Firefox ect. You therefore do not need to do anything for us to give you the best experience. If you, on the other hand, don’t want to use cookies, you can navigate to your browsers settings and disable cookies. The drawback of disabling this is, we can no longer be sure to provide you the best experience and you can in certain situations have the website not functioning optimally.

Terms of Sale
By placing an order you agree to the terms and conditions here stated. All orders are subject to availability and confirmation of the order price. Pricing and availability: All prices for goods and services on this Website are displayed in €, and are inclusive of VAT. Delivery charges may be applied on a per order basis – the total cost of your order will include the cost of goods and delivery charges minus any promotional discount (if applicable). All prices displayed are subject to change without warning.

Eligibility: In order to purchase goods or services from this Website you must be over 18 years of age and have a valid debit or credit card. In placing an order you warrant that all details provided by you are true and accurate, that you are the authorised user of the credit or debit card used to place the order and that sufficient funds are available to complete the order. The Fairytale Group retains the right to refuse any order made by you.

Payment: Upon receiving your order we will conduct standard pre-authorization checks on your payment card to ensure that sufficient funds are available to fulfil the transaction. Your card will be debited once your order has been confirmed (see below).

Contract: On placing an order with us you will receive an email from order@thefairytalecompany.com acknowledging receipt of your order. Please note that your order is subject to availability and this email does not constitute acceptance of your order. Once your items have been picked and readied for delivery we will send you a confirmation email which will constitute our contract with you to supply the goods and services detailed within the email.

Shipping: Despatch times may vary and are subject to availability of stock. Our delivery guarantees are limited to EU and may be subject to delays outside of our control. We will not be held responsible for services supplied by third parties or delays within the postal network. For detailed information concerning delivery pricing and despatch timing please see the Delivery section.

Discounts: From time to time we may offer discount codes to our registered customers; such codes are governed by the terms and conditions explicitly set out against them. Any discount codes made available for use on the website will be available for a limited period of time only.
Intellectual Property
The content displayed within this Website, except all User Submissions (as defined below), including without limitation, the text, software, scripts, graphics, photos, sounds, music, videos, interactive features and the like ("Content") and all the registered and unregistered trademarks, service marks and logos contained therein ("Marks"), are owned by or licensed to The Fairytale Group, subject to copyright and other intellectual property rights. All rights are reserved by The Fairytale Group and its licensors. Such Content is provided for your information and personal use only and may not be used for the purposes of a business or commercial enterprise. You are not permitted to publish, manipulate, distribute or otherwise reproduce any of the content supplied to you or that appears on this Website without prior written permission.
You must not interfere with the smooth running and operation of this website. You will not commit or encourage a criminal offense; transmit or distribute harmful or malicious software; attempt to interfere with or cause disruption to the technical platform on which this Website is hosted or the service offered by this website; send unsolicited promotional material or ‘spam’ to email addresses contained within this Website. Breaching this provision would constitute a criminal offence under the Computer Misuse Act 1990. The Fairytale Group will report any such breach to the relevant legal authorities and will disclose all relevant information which could be used to ascertain your identity.


You agree that your use of this Website shall be at your sole risk. To the fullest extent permitted by law, The Fairytale Group its officers, directors, employees, and agents disclaim all warranties, express or implied, in connection with the website and your use thereof. The Fairytale Group makes no warranties or representations about the accuracy or completeness of this site's content or the content of any sites linked to this site and assumes no liability or responsibility for any (i) errors, mistakes, or inaccuracies of content, (ii) personal injury or property damage, of any nature whatsoever, resulting from your access to and use of our website, (iii) any unauthorised access to or use of our secure servers and/or any and all personal information and/or financial information stored therein, (iv) any interruption or cessation of transmission to or from our website, (iv) any bugs, viruses, trojan horses, or the like which may be transmitted to or through our website by any third party, and/or (v) any errors or omissions in any content or for any loss or damage of any kind incurred as a result of the use of any content posted, emailed, transmitted, or otherwise made available via the The Fairytale Group website.The Fairytale Group does not warrant, endorse, guarantee, or assume responsibility for any product or service advertised or offered by a third party through the The Fairytale Group website or featured in any banner or other advertising, and The Fairytale Group will not be a party to or in any way be responsible for monitoring any transaction between you and third-party providers of products or services. As with the purchase of a product or service through any medium or in any environment, you should use your best judgment and exercise caution where appropriate. Except where expressly stated to the contrary all persons (including their names and images), third party trademarks and images of third party products, services and/or locations featured on this Website are in no way associated, linked or affiliated with The Fairytale Group and you should not rely on the existence of such a connection or affiliation. Any trademarks/names featured on this Website are owned by the respective trademark owners.

Limitation of Liability

The material displayed on this Website is provided without any guarantees, conditions or warranties as to its accuracy. Unless expressly stated to the contrary to the fullest extent permitted by law The Fairytale Group and its suppliers, content providers and advertisers hereby expressly exclude all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity and shall not be liable for any damages whatsoever, including but without limitation to any direct, indirect, special, consequential, punitive or incidental damages, or damages for loss of use, profits, data or other intangibles, damage to goodwill or reputation, or the cost of procurement of substitute goods and services, arising out of or related to the use, inability to use, performance or failures of this Website or linked sites and any materials posted thereon, irrespective of whether such damages were foreseeable or arise in contract, tort, equity, restitution, by statute, at common law or otherwise. This does not affect The Fairytale Group’s liability for death or personal injury arising from its negligence, nor for fraudulent misrepresentation, misrepresentation as to a fundamental matter or any other liability which cannot be excluded or limited under applicable law.
Governing Law & JurisdictionThese terms and conditions are to be construed in accordance with the laws of Denmark and in the event of any dispute or claim associated with these terms and conditions, that dispute or claim shall be subject to the exclusive jurisdiction of the Danish courts.
ComplianceYou agree to comply with the above stated terms and conditions. Should you break these terms, or incur liabilities as a consequence of using this Website, you will be responsible for the costs and expenses that we incur as a result of such breach including reasonable legal fees (if applicable). You will remain liable if someone else uses your account or personal information unless you can prove such use was fraudulent.